Case studies / E-commerce

E-commerce

15+ branded store apps for a multi-brand e-commerce platform

Our client builds mobile shopping apps for apparel brands on its own framework. Building many branded stores at once was more than its internal team could deliver.

15+Branded stores
10 developers + PMFrontend team
80+ peopleClient team joined
Team extensionFormat

The challenge

Framework integration

Extend the client's framework while keeping it stable and fast.

Rapid store creation

A repeatable workflow to deliver 15+ branded apps on tight deadlines.

Feature complexity

Custom checkout, AR features and loyalty programmes across parallel projects.

Team coordination

Work inside the client's development team of 80+ people without slowing it down.

What we delivered

Framework enhancements

Multi-tenant architecture, central brand management and automated store generation.

Brand store apps

Branded shopping apps with product visualisation, recommendations and loyalty.

Payments and integrations

Buy Now, Pay Later, several payment gateways and Salesforce.

Team

10 Frontend Developers (React)1 Project Manager

Results

  • 15% increase in average order value across deployed stores
  • 22% improved upsell conversion rates
  • 30% increase in repeat purchases

Tell us what you're building

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